In a collaboration with Sprout Partners, Riparian Media ideated and deployed both organic social media and paid advertising campaigns for Oregon Department of Transportation’s I-84 Columbia Gorge Corridor and I-205 Improvements Projects, ensuring the public is well-informed and not caught off guard by construction activities.
Riparian Media was brought in to offer a unique and engaging approach to social media advertising to create ads that would resonate with the public and stand out in a crowded digital space.
Our journey was marked by intensive collaboration, with numerous Zoom calls facilitating a seamless partnership between Riparian Media, Sprout Partners, and ODOT. Despite tight deadlines, our team maintained a focus on creativity and innovation, ensuring each piece of content was both engaging and informative.
The campaign's standout moment was the creation of a dog meme for Facebook. This unique approach captured the audience's attention and fostered a sense of community and appreciation among the viewers.
Annual Snapshot: January 1, 2023 - December 31, 2023