Eryngium Papeterie is a welcoming, joy-sparking stationery shop packed with cards, inks, wax seals, and thoughtful gifts. We began working together in December 2024 and—after a successful trial—extended the engagement!
Increase local awareness and in-store visits for a beloved, highly curated shop without a big budget. (Impact would need to come from exclusively organic social.)
- Content system for Reels. Shot weekly at the shop; edited into a steady cadence (new arrivals, swatches & demos, gifting guides, maker spotlights, “what’s just in”).
- Approvals that respect time. Two review rounds with simple notes, then publish.
- Community care. Timely replies, save/share prompts, and “see it IRL” CTAs.
- Measure → iterate. Double-down on formats with high saves and local reach.
As a hyper-nice microbusiness, we prioritized steady, local growth over vanity spikes—here’s what six months delivered.
For context, small businesses typically see an organic social media growth rate of 1-2% per month1—which often translates to just a few hundred new followers per year. Achieving the kind of growth Eryngium has in just six months highlights what’s possible when strategy and execution are aligned!
"Riparian has been wonderful to work with. They are innovative and fun, but also adaptable and receive working feedback really well.
Their platform of communication and approving reels is smooth and convenient, and easy to connect if I want to pivot directions or edit a heading and caption before the posting date.
I did a three month trial and was very happy with the results that I signed on for another quarter!"
From “let’s try three months” to “let’s keep this going.” We’re now Eryngium’s ongoing social team, and we love the IRL proof: customers walking in saying, “Instagram sent me.”
If you're looking to grow your brand’s online presence with a strategy that works, Riparian Media can help. We offer customized social media strategies, content creation, and paid ad management to help businesses reach the right audience. Schedule a vibe check with us to see how we can help your brand grow!
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