Case Study

Just North

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Client overview

In collaboration with Emily Shirron Photography, Riparian Media ideates and creates organic and paid social media posts and maintains the website for Just North, an initiative of the Columbia River Economic Development Council (CREDC) dedicated to attracting and encouraging top talent to live and work in Clark County, WA.

Given full creative freedom to tell the story of the region, Just North has taken off to become a recognizable local brand. Whether you’re a young professional, a student, or starting a family, discover what makes Clark County the place to design your next chapter.

The challenge

The challenge

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Resultsimpact

January 2024 - December 2024

For context, small businesses typically see an organic social media growth rate of 1–2% per month (¹), which often translates to just a few hundred new followers per year. The growth Just North has seen highlights what’s possible when strategy and execution are aligned!

Instagram results

+10,930
Followers
Post impressions
Avg. profile reach
Avg. engagement
2.87 M
Total reel views
Avg. reel reach
661
Avg. story reach
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Looking Ahead

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Read the ramblings of Kayla's journey growing the company, interesting tidbits from the internet, and frankly, just whatever the hell she decides to sit down and write about (plus important social media updates).